Michigan Street GR

Michigan Street needed an identity system that could reflect the character, structure, and energy of one of Grand Rapids’ most active corridors. Built as a collaborative effort under contract with Burch Branded, the project focused on creating a place-based visual language that felt modern, flexible, and rooted in the neighborhood. The system needed to support public-facing communication, community initiatives, business district materials, and long-term corridor growth while still feeling grounded, clear, and easy to use across real applications.