Rock & Roll Denim Colaboration

Serratelli Hat Company partnered with Rock & Roll Denim to bring its western hat collection into the Rock & Roll brand world. I led creative direction for the catalog, developing the visual approach, layout system, and overall product presentation while collaborating with an additional designer through production. The final piece brings Serratelli’s premium hat offering into Rock & Roll Denim’s bold western identity, showcasing the collection, colorways, details, and accessories in a cohesive sales-driven catalog.