Serratelli Hat Company

Serratelli Hat Company needed design support that could honor the legacy of a heritage Western hat maker while bringing more consistency and polish to its product materials. The project focused on catalog design, packaging refinement, retail display concepts, and trade-facing collateral that could support both existing products and new seasonal rollouts. The work required a careful balance of tradition and clarity, using strong typography, clean layouts, and production-ready design to help the brand feel timeless, organized, and commercially sharp.