I’m Evan Pope, an independent designer and creative director based in West Michigan. I create clear, contemporary visual identities, brand systems, websites, and campaign assets for brands that need more clarity, confidence, and edge.

My work blends strong typography, cultural awareness, digital craft, and production knowledge. With experience across branding, print, digital design, and freelance creative direction, I bring a hands-on, detail-driven approach to every project.

I work with clients, agencies, and creative teams from early concept through final execution, building design systems that are visually sharp, practical, flexible, and made to work across real-world applications.

I’m currently focused on collaborating with larger brands, studios, and creative teams looking for strong taste, clean execution, and polished, usable brand work.