Source

Source was developed as a personal branding and art direction project focused on building a fully realized product world from concept to visual execution. The project explored how trending brand language, packaging systems, and AI-assisted image tools can be used together to create a believable eyewear brand with a sharp point of view. The visual direction centered around translucent green frames, liquid chrome surfaces, acidic natural tones, and a tension between synthetic material and organic environment. The goal was to create a brand that felt current, edgy, and highly styled while still looking like a real product that could exist in market.